Our service might not be the ideal choice for all, but we resonate with those who put a high value on privacy, and we strive to protect that. Given a particular use case, Mullvad might (correctly or not) not always be at the top of that list. There are a variety of reasons for why a customer would use a VPN. We also advertise by sponsoring events and conferences when the mission is in line with our values. It's easy to discern that it's a paid ad: Sometimes we pay for banner placement on external sites. You can check yourself! If you search for 'VPN' on Google, one of our ads might show up in your results. We pay for ads on Google, Twitter, and Facebook. We do advertiseĪnd we make it a point to ensure that our ads look like ads and nothing else. If we mention another product or service, it is always our own opinion. We are also not in the business of exchanging money to use our website as a platform for third-party blog posts, product mentions, or links. We do not allow third-party ads on our website We don't even pay for links back to our website. In other words, we do not pay anyone to write about Mullvad – good or bad. We do not have affiliates, and do not pay for influencers Sometimes, the more a company pays, the more favorable its product or service is reviewed.įrom a consumer's standpoint, this makes it hard – if not impossible – to know when a review is genuine and when it's a biased advertisement. It may come as a surprise that many product reviews found on the Internet are actually paid ads disguised as unbiased reviews. This topic is complicated, so here is an explanation of how it works and our position on the matter. We frequently get asked about our stance on third-party reviews of our VPN service and whether or not we engage in affiliate marketing.

Mullvad review